Focusing on the power of doing things myself and letting my own motivation spread to others.
personal
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Creative Director, Brand Manager, and Project Manager in a wide variety of design applications.
Creative head and the product designer of the MODD/works.
Work area:
Istanbul - New York - Milano - Stockholm
Tags:
central saint martins university, domus academy, yale school of art,product design, advertising, trendwatching, blogging,
market research,new media, guerilla marketing, branding, popular trends, tennis, non-traditional marketing, social networking,
graphic desing, web design, web trends, photography, video, minimal, Idm, experimental,
starbucks, jiklet, micro sites, street fashion, lifestyle, graphic design, art, culture, unicef, massive attack,
fashion, mac, stop motion, mass media, street art, new media, lovemarks, london, detail,
video art, sound, magazine, frederic beigbeder, charles bukowski, albert camus, naomi klein,
books, communication thruogh product, unconventional brand communication
Design interacts constantly in our lives, it both solves problems and creates desires.
Design is everywhere around us and affect our lives in most evident ways.
foreword
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Design is a very important process that has a very strong effect on society. It can change the way of we think and affect our well being.
Design is like a bridge between a company and a comsumer which can build a trusworthy and reliable friendship
(important in a time when advertising has turned into a questionable effort to build brand recognition).
Even if design is often about bringing function to our everyday life, it's also about creating desire.
Design may, from a company perspective, be defined as '' to visualise a strategy'' Today most companies understand that the
products of their competitors have the same technology, price, performance and functions. To succeed, you have to deliver emotional
as well as rational (and tangible) values that differentiates you from your competitors.
The need for design that seduces us by appealing to all of our senses is constantly increasing and we need to
create products, services and systems that encourage sharing. Materials have hidden messages. These create a powerful link to
our emotional psyches and shape of our connection to daily life.
In the future a lot of new technology will be invented. Then, I think “fun and function”
will be the keywords of Design in the future. Designing with the new technology for appealing human’s emotion will be the new mainstream in the design industry.
In other word “design + technology = emotion”.
My windup:
According to me, good design is a clever solution to a problem. To reach there you must be open-minded and open hearted.
Unite the past, present and future and be inspired from the world around you. Design is about humans. Always.
That's why it has to be culturally connected. We are not machines. You have to see design through the lens of humanity.